Social Media Generalist

This is a remote position. Strategy & Planning Develop a comprehensive social media strategy for Gimme Swag across Instagram, TikTok, YouTube, Twitter/X, Tumblr, Discord, Facebook and Pinerest. Create and maintain a rolling content calendar (target: 2–3 posts per week per platform). Establish baseline KPIs and reporting structures to track growth and engagement. Manage the Pinterest strategy for New Dawn. Content Management & Editing Curate and edit raw assets provided by the team or interns into platform-specific formats (Reels, TikToks, Shorts). Proficiently use editing tools such as CapCut, Adobe Premiere/Rush, or AI-assisted editing tools. Ensure all content aligns with brand voice: playful, youthful, and authentic for Gimme Swag; sophisticated and compliant for New Dawn. Manage the Pinterest execution for New Dawn. Community & Platform Management Manage daily posting schedules across all priority platforms. Engage with the community, respond to comments/DMs, and foster relationships within the gaming/collector niche. Monitor analytics weekly to identify trending topics and adjust strategy accordingly. Work with Interns Guide and provide feedback to two high-school-aged interns (one in TX, one in NY) regarding content ideas and raw asset capture. Maintain flexible, informal communication channels to ensure steady workflow. Requirements Experience: 3+ years in social media management, preferably with brands in the creator economy, gaming, or lifestyle sectors. Platform Expertise: Deep understanding of algorithms and best practices for Instagram, TikTok, YouTube, and Discord. Experience with Pinterest is a plus. Technical Skills: Proficiency in video/photo editing (CapCut, Adobe Suite, Canva, or similar). Comfortable using AI tools for content ideation or workflow efficiency. Ability to pull and interpret social media analytics data. Soft Skills Self-starter who can operate independently with weekly check-ins. Strong written English skills (native or near-native fluency required). Adaptable tone: Can switch between Gen-Z/Gamer vernacular (Gimme Swag) and professional/lifestyle tones (New Dawn). Originally posted on Himalayas