Vice President FP&A

ABOUT OLIPOP At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you. This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity. Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone. The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave. In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together. So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time. ABOUT THE ROLE OLIPOP is seeking a strategic, commercially minded, and highly operational Vice President of FP&A to lead enterprise financial planning, performance management, and strategic decision support through the company’s next stage of scale. As Vice President, FP&A, you will serve as a senior finance leader and trusted partner to the CFO, executive leadership team, and cross-functional business leaders. You will own the company’s long-range planning process, enterprise financial model, forecasting operating rhythm, board and executive reporting, and strategic financial analysis that informs critical investment, growth, and profitability decisions. This role requires a leader who can translate company strategy into financial priorities, build scalable FP&A capabilities, influence senior stakeholders through data-backed recommendations, and create the systems, routines, and team structure needed to support a high-growth CPG business. You will be expected to balance strategic vision with operational discipline, bringing strong judgment, executive presence, and a clear point of view to ambiguous and high-impact business decisions. RESPONSIBILITIES Enterprise Financial Strategy & Long-Range Planning Lead OLIPOP’s long-range planning process, partnering with executive and functional leaders to translate company strategy into multi-year financial plans, resource allocation priorities, and measurable business outcomes. Own and evolve OLIPOP’s enterprise financial model, ensuring it serves as a dynamic decision-making tool for growth planning, profitability, capital allocation, and scenario analysis. Partner with senior leadership to evaluate strategic tradeoffs across revenue growth, margin expansion, operating expense investment, working capital, and organizational scale. Develop financial frameworks that help the business anticipate future risks, opportunities, and investment needs as OLIPOP continues to grow. Financial Planning, Forecasting & Performance Management Own the company-wide forecasting and planning operating rhythm across gross revenue, net revenue, trade, COGS, gross margin, operating expenses, EBITDA, cash flow, balance sheet, and key business drivers. Lead the annual budget, reforecasting, and monthly performance management processes, ensuring cross-functional leaders have clear visibility into financial expectations, tradeoffs, and accountability. Establish clear financial governance, timelines, tools, and reporting standards that improve forecast accuracy, business ownership, and decision quality. Compare monthly operating results against budget and forecast, identify key variances, and partner with business owners to understand drivers, risks, and corrective actions. Executive, Board & Investor Readiness Lead preparation of board, executive, and corporate reporting materials, ensuring financial narratives are clear, accurate, actionable, and tied to enterprise priorities. Translate complex financial and operational insights into executive-ready recommendations that support high-quality decisions. Support equity raise, debt, or capital markets initiatives as needed, including materials preparation, diligence support, quality of earnings support, cost of capital analysis, scenario modeling, and investor-facing financial narratives. Serve as a senior finance partner in high-stakes discussions, bringing strong judgment, business context, and a clear articulation of financial implications. Strategic Finance & Decision Support Lead financial modeling and analysis for strategic decisions, including growth investments, new products, channel expansion, pricing strategy, margin optimization, tradeoffs, and process improvements. Evaluate profitability by product, channel, customer, SKU, region, and other relevant dimensions to guide investment decisions and commercial strategy. Partner with Sales, Revenue Growth Management, Marketing, Operations, Supply Chain, and Accounting to evaluate business performance and identify opportunities to improve profitable growth. Develop and improve pricing, margin, and investment models for existing products, new products, channels, and customer opportunities. Partner with revenue and commercial teams on deal pricing, trade investment reviews, commission structures, and customer-level financial decision support. Finance Operating Model, Systems & Scale Design and implement scalable FP&A processes, tools, reporting infrastructure, and operating rhythms that improve business visibility, speed, accuracy, and decision-making. Identify opportunities to strengthen financial systems, planning tools, data quality, and reporting automation to support company growth. Build repeatable workflows that enable disciplined business reviews, faster insight generation, and stronger accountability across functions. Lead ad hoc strategic analyses and special projects that support enterprise priorities and evolving business needs. Team Leadership & Capability Building Build, structure, and develop a high-performing FP&A team aligned to OLIPOP’s strategy, business complexity, and future scale. Establish clear roles, expectations, development plans, and operating cadences that strengthen team effectiveness and business partnership. Coach and develop finance talent, creating a culture of accountability, curiosity, analytical rigor, continuous improvement, and strong stakeholder partnership. Model OLIPOP’s leadership expectations by leading with clarity, trust, inclusion, sound judgment, and a strong ownership mindset. Cross-Functional Influence & Executive Partnership Serve as a senior connector across Finance, Sales, Marketing, Operations, Supply Chain, People, and Executive Leadership, ensuring financial insights are embedded into business planning and decision-making. Influence senior leaders through clear financial storytelling, data-backed recommendations, and balanced assessment of risk, opportunity, and long-term impact. Navigate ambiguity and competing priorities with maturity, transparency, and a company-first mindset. Champion OLIPOP’s culture and values by creating clarity, raising the bar for financial discipline, and helping teams connect day-to-day decisions to company goals. REQUIREMENTS: 12–15+ years of progressive finance experience, including significant leadership experience in FP&A, strategic finance, corporate finance, or related functions. Experience leading FP&A in a high-growth CPG, food & beverage, consumer products, retail, marketplace, or similarly complex operating environment strongly preferred. Proven ability to own enterprise planning, forecasting, financial modeling, budget management, and executive-level business performance reporting. Strong commercial and operational finance acumen, including experience with revenue planning, margin analysis, pricing, tradeoffs, customer/channel profitability, working capital, and investment decision support. Demonstrated experience preparing executive, board, investor, or lender-facing financial materials with clear narratives and actionable recommendations. Strong understanding of accounting, budgeting, cost control, and finance principles, including GAAP. Track record of building scalable FP&A processes, tools, systems, reporting routines, and financial governance in a growing organization. Experience building, leading, and developing high-performing teams; able to create clarity, accountability, and development pathways during periods of change and scale. Strategic and effective communication skills, with the ability to influence senior leaders, simplify complex financial concepts, and drive alignment across diverse stakeholders. Strong judgment and decision quality; able to evaluate complex tradeoffs, a