Adobe Journey Optimizer (AJO) Specialist

This is a remote position. We are seeking an experienced Adobe Journey Optimizer (AJO) Specialist to design, build, and optimize customer journeys across multiple channels. This role will be responsible for leveraging Adobe Experience Platform (AEP) and AJO to deliver personalized, data-driven customer experiences that improve engagement, conversion, and retention. You will work closely with marketing, data, and technology teams to translate business objectives into scalable journey orchestration strategies. Key Responsibilities: Journey Design & Execution Design and build end-to-end customer journeys in Adobe Journey Optimizer Configure triggers, events, and decisioning logic for real-time and batch journeys Develop and manage cross-channel campaigns (email, SMS, push, web, etc.) Implement personalization strategies using customer data and segmentation Platform Management Configure and maintain AJO and Adobe Experience Platform (AEP) components Manage schemas, datasets, identities, and audience segmentation Ensure data quality, governance, and compliance across the platform Personalization & Optimization Develop and test personalized content and offers Conduct A/B testing and multivariate testing within journeys Monitor campaign performance and continuously optimize journeys Data & Integration Collaborate with data teams to integrate data sources into AEP Ensure accurate real-time data flow and event tracking Work with APIs and connectors to enable seamless system integration Reporting & Insights Analyze journey and campaign performance metrics Provide actionable insights to improve engagement and ROI Build dashboards and reporting frameworks Stakeholder Collaboration Partner with marketing, CRM, digital, and product teams Translate business requirements into technical journey builds Provide guidance on best practices for journey orchestration Requirements Key Skills & Experience: Essential Proven experience with Adobe Journey Optimizer and/or Adobe Experience Platform Strong understanding of customer journey orchestration and lifecycle marketing Experience with segmentation, personalization, and campaign execution Familiarity with data models, schemas, and identity resolution Experience with email/SMS/push campaign tools Strong analytical and problem-solving skills Desirable Experience with Adobe Campaign, Marketo, or other marketing automation platforms Knowledge of APIs, JSON, and data integration concepts Understanding of privacy regulations (GDPR, CCPA, etc.) Experience in financial services, insurance, or other regulated industries Capabilities & Behaviors Strong attention to detail and quality assurance Ability to balance technical execution with marketing outcomes Collaborative and able to work cross-functionally Proactive, with a continuous improvement mindset Comfortable working in a fast-paced, evolving environment Originally posted on Himalayas