Brand Manager

Lead the planning and execution brand campaigns Plan and deliver full year integrated marketing/brand campaign calendars with Business units, Products, and Agency partners, including awareness building and acquisition, base upsell, cross-sell and lifecycle management campaigns Lead small, medium, and large sized cross functional campaigns – from the development of insight-driven communications briefs through to in-market execution and post campaign analysis Manage the execution of production process – working closely with internal, agency and production partners to meet deadlines and track campaigns Manage the implementation of communication programs with a quarter over quarter outlook Thoroughly understand production processes, actively explore opportunities to improve speed to market and efficiency Regularly communicate project status and timeline updates to internal stakeholders Publish project post-analysis reports with recommendations for future campaigns Monitor and evaluate competitive activities and share points of view on opportunities Prioritize and juggle many tasks and projects at once. Effectivity work within a team environment. Brand positioning development Create brand differentiation in market to achieve business targets and capture the greatest share Work closely with internal team counterparts to understand and shape brand strategy, business requirements, product details, and consumer insights Ensure product alignment to overarching brand strategy Develop and evolve brand positioning campaign to enhance brand recognition and brand health Originally posted on Himalayas